Weak Opening Weeknd for Drag Me to Hell
June 1st 2009 20:32
Sam Raimi's long-awaited return to horror was greeting with lackluster ticket sales this weekend, bringing in only $16.6 million. To put that in perspective, on this same weekend last year The Strangers managed to make $21 million without any huge stars or a big name director.
A disappointing showing considering the heavy advance praise from critics and the gigantic marketing budget.
I was surprised by the half-empty theater when I saw the film on the weekend and assumed it was a fluke. Apparently not.
A disappointing showing considering the heavy advance praise from critics and the gigantic marketing budget.
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